LOGO ANIMATION
Project goals
simple animation of the owl flying up, settling, then flying away to make a looping animation (with a good pause before it flies away)
create in such a way that it’s easy to swap colors (especially for potentially using a circle lockup bg)
create in such a way that it can be used for videos and social media posts
Logo animation
While I started animating the owl flying up, I discovered a way to get the wings to really flap like an owl, so I leaned into the realistic feel with the movement.
I added some secondary action with the eyes darting left and right and blinking to bring it to life even more.
The circle helped frame the animation and feel a lot less weird, especially when the owl leaves the frame and gets bigger, as it’s “flying toward the camera.”